UNLOCK
WHAT’S NEXT
The world's best, unlocked.
We are a team dedicated to unlocking the potential energy that exists at the intersection of Purpose, Analytics, and Human Creativity. We do this by activating the growth triple play
Meaningfully articulate and activate a brand’s reason for being that can create shared value for all stakeholders
Purposefully leverage data signals to provide insight for marketing, customer engagement and product & service innovation
We believe in the power of humans + technology to come up with breakthrough solutions. When other people are satisfied with best practices, we believe in the relentless pursuit of what’s next
What's Next in Marketing: Brand Generosity-The New Catalyst for Sustainability
Chris Foster, CEO of The Next Practice, introduces how Brand Generosity is reshaping the way businesses approach sustainability and growth by shifting their focus from what they can sell to what they can contribute.
Sustainability Face-off: Amazon, Alibaba, Tencent Analyzed
A sustainability performance assessment of global leaders within the e-commerce sector. This in-depth analysis uncovers the intricate balance of financial growth and sustainability efforts of the e-commerce sector while providing insights for other sectors striving to enhance their sustainability reporting and stakeholder engagement.
Marketing’s Great Transition: From Traditional Marketing to Sustainability Marketing
Sustainability marketing is not just a strategy but a comprehensive reflection of a company’s dedication to sustainability at all operational levels. Let's discuss the essence of sustainability marketing, its fundamental differences from traditional marketing practices and its importance in today’s business landscape.
Sustainability in Action: Learning through ‘Phygital’ Gaming
With sustainability awareness increasing yet action declining, people engagement is crucial today. In collaboration with The Next Practice, Ant International recently showcased a powerful example of how brands can bridge this gap at SFF2024 (Singapore Fintech Festival) through an immersive augmented reality (AR) travel experience.
Sustainability Marketing: Ant International Programme Sirius
We partnered with Ant International to introduce their sustainability initiative, Programme Sirius, aimed at helping micro, small, and medium-sized enterprises (MSMEs) integrate sustainable practices through digital innovations.
BlueRock Brand Positioning and Web Design
The Next Practice was awarded with 2 Titan Health Gold Awards for the brand redesign campaign that successfully repositioned BlueRock Therapeutics as a trailblazer in cellular therapy by crafting a fresh brand identity, centered around 'THE ART & SCIENCE OF CELLULAR THERAPY,' with a visually engaging website that blends authentic scientific imagery and hand-drawn illustrations to invite audiences on a journey of innovation and transformative discoveries.
Our Clients
.png)
.webp)
